Steadymate® Shows Their “Pink” Side At The Kelly Shire Breast Cancer Snow Run

For Immediate Release

February 19th, 2007

Toronto, ON…On February 2nd – 4th, at the Delta Pinestone Resort in Haliburton, Ontario, Steadymate® by Kinedyne – manufactures of premium securement products and accessories for all powersport equipment - showed support for their fast growing customer base by sponsoring the 8th Annual Kelly Shires Breast Cancer Snow Run.

“When the opportunity to become involved with this thriving charity presented itself, we knew it would be a great way to give back to the community and introduce Steadymate’s quality sled securement products to female riders,” say Larry Harrison, General Manager of Kinedyne.  “The number of women powersport enthusiasts is growing daily.  We want to show them that Steadymate is an involved company that cares about the issues effecting our customers’ lives.”

The Breast Cancer Snow Run started in 2000 after Kelly Shire, an avid snowmobile rider, was diagnosed with breast cancer.  Teaming up with her friend Suzy Cayley, together they started this remarkable event to promote snowmobiling to women and raise funds to financially assist those fighting breast cancer.

This year 120 women suited up to ride one of four 150 km trails, compete for awards, and honor the heroic women who battle cancer everyday.  Steadymate made their presence as a Bronze Sponsor by registering participants and educating them on proper securement and tie down legislations, donating prizes for the silent auction, and helping sleds that took a tumble by driving the Steadymate pickup truck and trailer.

“Considering there is an award for the best mishap on the trails, you can imagine there are a few riders in need of a Steadymate tow strap to pull them back on course,” says Jim Hillis, Product Manager at Steadymate. “We were more than happy to flex our muscles and come to the rescue.”

Stay tuned for details for the 9th Annual Snow Run taking place in February 2008, where Steadymate plans to have their own fundraising team of riders.

To learn more about Steadymate, view the complete product line and order product visit www.steadymate.com.  To learn more about the Kelly Shire Breast Cancer Snow Run visit www.breastcancersnowrun.org.

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